Learn More About Us
Here at Cel, we’re all about optimizing science with nature, without compromising
quality, or the planet. When it comes to hair care, we believe it’s possible to source
naturally, utilize advances in technology, and achieve the exceptional.
2018
Cel was founded
When founders Christopher Masanto and Jack Nicoll, recognized the limitations within traditional hair care products, and that competitor brands weren’t marrying science with nature, they decided to create Cel - High-Performance, Natural Hair Care, Developed With Science
2019
Collaboration with a team of professionals began, to form our incredible Board of Experts
With a team of regenerative medicine scientists and some of the world’s most forward-thinking manufacturers, we’ve developed a collection of the most innovative hair care products on the market that aim to improve and promote the quality, vitality, and longevity of hair.
2020
Cel created personalized Haircare Systems & a new Sustainable Strategy was born
Throughout 2020, our community has inspired us to create personalized hair care solutions to ensure that everyone’s hair goals and needs are fulfilled. Created by a team of hair care professionals, our systems are designed to enhance both your scalp and hair health. Made up of only scientifically-proven formulas, every product is enriched with premium ingredients that are free from harsh chemicals and other environmentally damaging components. Here at Cel, we’re committed to bridging the gap between luxury hair care and sustainability.
MEET OUR TEAM & EXPERTS
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Eva Proudman MIT AIT Cel’s Consultant Trichologist |
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Eva Proudman MIT IAT is a much sought after independent trichologist and hair loss specialist with an excess of 18 years’ experience in her field. She is regarded by both, the hairdressing industry's elite and by high profile global brands as the go-to expert for everything related to hair loss and trichology. Eva is also a Board Member for the Institute of Trichologists responsible for continued professional development and education. |
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Eva Proudman MIT AIT Cel’s Consultant Trichologist |
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Eva Proudman MIT IAT is a much sought after independent trichologist and hair loss specialist with an excess of 18 years’ experience in her field. She is regarded by both, the hairdressing industry's elite and by high profile global brands as the go-to expert for everything related to hair loss and trichology. Eva is also a Board Member for the Institute of Trichologists responsible for continued professional development and education.
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Evergreen Innovations Cel’s Sustainability Advisor |
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We work closely with Evergreen Innovations; a contract manufacturer that’s committed to ensuring the availability and preservation of natural resources for centuries to come. Evergreen’s vision is to establish truly green processes from raw material purchase to delivery of finished goods – a vision we share here at Cel. Cel strives to give back to the community and minimize its earthly footprint, so our partnership with Evergreen Innovations is a doubtless one. It means we can make sustainable contributions available to our customers, which in turn helps preserve the environment and protect the planet. |
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Evergreen Innovations Cel’s Sustainability Advisor |
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We work closely with Evergreen Innovations; a contract manufacturer that’s committed to ensuring the availability and preservation of natural resources for centuries to come. Evergreen’s vision is to establish truly green processes from raw material purchase to delivery of finished goods – a vision we share here at Cel. Cel strives to give back to the community and minimize its earthly footprint, so our partnership with Evergreen Innovations is a doubtless one. It means we can make sustainable contributions available to our customers, which in turn helps preserve the environment and protect the planet.
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Jack N.
CEO & Co-Founder
Christopher M.
Co-Founder
Development
Jakub N.
Software Project Manager
Max A.
E-commerce Marketing Manager
Product Development
Olya K.
Head of Product Development
Isabel W.
Head of Supply Chain
Marketing
Matt D.
Head of Media Buying
Jesper M.
Media Buyer
Lauren L.
Social Media Executive
Clara H.
Content Writer
Stuart B.
Growth Hacker
Graphic Design
Andrew T.
Head of Graphic Design
Tea T.
Graphic Designer
OUR FORMULAS & INGREDIENTS
We Only Use Top Quality, Innovative Ingredients
We are committed to only using premium grade, naturally sourced ingredients in our award-winning formulas
that have been specifically linked to benefitting hair.
In some cases, we’ve even hosted our own scientific
studies to support and better our products!
We continuously develop our hair care ranges, in line with our
consistently expanding knowledge around optimal
ingredients and their functions within and toward hair, too.
While many of our products are completely vegan-friendly, none of our ranges are tested on, or include animals – and that will never change.
Ingredients that bring real results
100% Cruelty-free
Award-winning formulas
Patented Technology
CEL'S SUSTAINABLE FOCUS
We’re passionate about bridging the gap between luxury haircare and sustainability.
Many of our competitors include harmful ingredients in their formulas like synthetic fragrances, sulfates,
and parabens or use micro-beads and/or other environmentally damaging plastics: ours don’t.
We’re actively using fewer components to cut down on packaging waste and are committed to
being a zero-waste company and to have 100% fully recyclable packaging by Summer 2021.